Briogeo Promotion Terms
TERMS OF SALE
Last Updated: 9 March 2026
IMPORTANT NOTICE REGARDING ARBITRATION AND CLASS ACTION WAIVER
PLEASE READ THIS CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS. These Terms of Sale contain a binding arbitration clause and class action waiver in Section 15. By purchasing Products from us, you agree to submit any disputes to binding arbitration rather than court proceedings, except as specified in Section 15.2. You have the right to opt out of arbitration within 30 days by following the procedures in Section 15.3. These Terms also include a jury trial waiver.
1. DEFINITIONS
The following terms have the meanings set forth below:
a. "Buyer" or "you" means the individual purchasing Products for personal, non-commercial use, or the Salon Buyer.
b. "Confirmation" means the email we send confirming acceptance of your Order and shipment of Products.
c. "Order" means your order for Products placed through our Site.
d. "Products" means haircare products for cleansing, treatment, scalp, and styling hair accessories and tools, and any other items sold individually or bundled as kits or sets.
e. "Salon Buyer" means, where expressly permitted by the Site, the individual or entity purchasing on behalf of a salon located in the United States for use in the ordinary course of operation of the hair salon.
f. "Seller," "we," "us," or "our" means Wella Operations US llc, located at 100 Park Ave, 17th Floor, New York, NY 10017.
g. "Site" means www.briogeohair.com.
h. "Terms" means these Terms of Sale, including any Special Terms.
2. ACCEPTANCE OF TERMS
2.1. Agreement to Terms.
These Terms govern all purchases and transactions made through our Site. Your use of the Site, including browsing, creating an account, or accessing any content or features, is also governed by our Terms of Use available at https://www.briogeohair.com/pages/terms, which are incorporated herein by reference. By placing an Order or making a purchase through the Site, you agree to be bound by these Terms of Sale and the Terms of Use. If there is any conflict between these Terms of Sale and the Terms of Use with respect to a specific transaction, these Terms of Sale will control. Certain programs or features described in these Terms (for example, gift cards, Subscription Programs, or Promotions) may not be offered on this Site or in every jurisdiction. We encourage you to visit the specific Site for details on which features and offerings are currently available there.
YOU MAY NOT ORDER OR OBTAIN PRODUCTS FROM THIS SITE IF YOU (A) DO NOT AGREE TO THESE TERMS, (B) ARE NOT THE OLDER OF (i) AT LEAST 18 YEARS OF AGE OR (ii) LEGAL AGE TO FORM A BINDING CONTRACT WITH US, OR (C) ARE PROHIBITED FROM ACCESSING OR USING THIS SITE OR ANY OF THIS WEBSITE'S CONTENTS OR PRODUCTS BY APPLICABLE LAW.
3. CONTRACT FORMATION
3.1. Sales.
When you place an Order through our Site, you will receive an Order acknowledgment email confirming receipt of your Order. This acknowledgment does not constitute acceptance of your Order. We accept your Order when we ship the Products and send you a Confirmation email. If we cannot accept your Order (for example, because Products are out of stock, we cannot meet unexpected demand, you breach these Terms, or there is a pricing or description error), we will notify you by email, will not process your Order, will not charge you, or will refund or release any pending payment made.
3.2. Order Number.
Upon acceptance of your Order, we will assign an Order number. Please quote this number in all correspondence with us.
4. PRICING AND PAYMENT
4.1. Product Prices.
The price of Products is the price shown on our order pages when you place your Order. Prices are shown in U.S. Dollars and are valid only in the United States. Prices may change at any time, but pricing changes after an Order is placed will not affect existing Orders.
4.2. Pricing Errors.
We take reasonable care to ensure price accuracy. If a Product’s price is incorrectly stated (whether due to typographical error system error, or otherwise), including any obvious and unmistakable pricing error that you could reasonably recognize as a mispricing, we reserve the right to cancel or refuse any Orders placed for Products listed at the incorrect (erroneous) price.
4.3. Payment Methods.
Payment must be made by credit card, debit card, or alternative payment method (e.g. digital wallets) accepted on our Site. Accepted payment methods are posted on our Site, and may include VISA, Mastercard, American Express, Google Pay and Paypal.
5. SHIPPING AND DELIVERY
Geographic Restrictions. We ship Orders only to billing and shipping addresses located within the United States and Canada. We do not ship to P.O. Boxes. Delivery timelines and charges vary based on Product availability and your address.
6. SUBSCRIPTION PROGRAM
6.1. We may offer an optional auto-renewing subscription for eligible Products (the "Subscription Program"). A Subscription Program is governed by its separate Subscription Terms presented at the time of checkout and available at https://www.briogeohair.com/pages/subscription-program-terms (the "Subscription Terms"), which constitute Additional Terms incorporated by reference into these Terms.
8. SATISFACTION GUARANTEE.
We offer the following Satisfaction Guarantee subject to the terms and conditions set forth below. The Satisfaction Guarantee is a voluntary goodwill offer only and is not a written warranty or service contract.
9. RETURNS AND EXCHANGES
9.1. We are committed to our customers’ satisfaction with our Products. We want you and your hair to love our Products and results. If a purchase didn't work out, please reach out to us at support@briogeohair.com for feedback and help finding the right routine to achieve your personal hair goals.
10. CANCELLATION RIGHTS
10.1. Pre-Shipment Cancellation. You may cancel your Order any time during the 1-hour period after Order acceptance, provided that it is before we ship any Products from the Order.
11. LIMITED WARRANTY
11.1. Scope. We provide a limited warranty that Products shall be free from material defects at the time of shipment and will conform substantially to the descriptions on the Site. We do not warrant or guarantee any specific results or effects from Product use.
12. PROMOTIONS AND DISCOUNTS
12.1. General Promotion Terms. From time to time, we may offer promotional discounts, special offers, coupon codes, flash sales, and other limited-time incentives (collectively, “Promotions”).
14. LIMITATION OF LIABILITY
WE WILL NOT BE LIABLE FOR CONSEQUENTIAL, INCIDENTAL, INDIRECT, SPECIAL, PUNITIVE, STATUTORY, OR EXEMPLARY DAMAGES INCLUDING, BUT NOT LIMITED TO, LOSS OF PROFIT OR REVENUES, REGARDLESS OF WHETHER SUCH LIABILITY IS BASED ON BREACH OF CONTRACT, TORT, STRICT LIABILITY OR OTHERWISE.
15. GOVERNING LAW
These Terms shall be construed, and the respective rights and duties of you and us shall be determined, according to the laws of the New York and controlling U.S. federal law as applicable, without giving effect to its principles of conflicts of laws.
16. DISPUTE RESOLUTION AND BINDING INDIVIDUAL ARBITRATION
16.1. Purpose and Scope. The term “Dispute” means any dispute, claim, or controversy, except as specifically excluded in Section 16.2, between you and us, or any of our current or former affiliates,...
18. PRODUCT SAFETY AND USAGE
18.1. Product Instructions. You must follow all Product instructions, warnings, and safety information provided with the Products. Failure to do so may result in injury, damage, or voiding of warranty coverage.
19. GENERAL PROVISIONS
19.1. Entire Agreement. These Terms, together with any Additional Terms and the Terms of Use, constitute the entire agreement between you and us regarding the purchase of Products and supersede all prior or contemporaneous understandings and agreements, whether written or oral, regarding such subject matter.
CONTACT INFORMATION
If you have any questions about these Terms or need assistance with your Order, please contact us:
Customer Service: Email: support@briogeohair.com
Returns and Exchanges: Email: support@briogeohair.com
Mailing Address: Wella Operations US llc, 100 Park Ave, 17th Floor, New York, NY 10017