# Power your most confident curls

Our naturally-derived curl care collection helps seal in moisture, minimize frizz, and enhance your natural curl pattern with touchable definition.

## Choose your curl hero

[shop now](/content/collections/curl-charisma/index.html)

## Our Curl Complex

This proprietary complex features a nourishing blend of naturally-derived ingredients that boost curl moisture by up to 3.5x!*  
*Compared to non-conditioned hair in a third party study.

[shop now](/content/collections/curl-charisma/index.html)

## "Curly hair can struggle with frizz and definition. Nourishing ingredients, like rice amino acids and quinoa, go a long way in encouraging healthy-looking curls!"

–Megan Curtin, Director of Product Marketing + Education

[shop the collection](/content/collections/curl-charisma/index.html)

## Go-to curly routines from the Briogeo team

WavyCurlyTightCoily

“I love layering my curl products! First, I’ll go in with the Curl Charisma™ Crème to help moisturize my hair and lock out frizz. Next, I like to layer the gel on top. It gives me the perfect balance of definition and hydration! Pro tip: always layer these instead of mixing. That’s the secret to your best curls ever!”  
Sofie, Associate Social Media Manager

Rice Amino + Avocado Leave-In Defining Crème  
Current price $24

## "After using so many different products for curly hair this is my holy grail routine! It makes my curls look so natural."

–Michelle, real Briogeo customer

###### Curl Charisma™ Leave-In Defining Crème

## 1 sold every 3 minutes!

Meet the leave-in cream you’ll never want to be without: Our bestselling, curl-defining essential boosts hydration, minimizes frizz, and provides soft, flexible control.

[shop now](/content/products/curl-charisma-leave-in/index.html)

###### Build your dream curl routine

## Healthy curls crave routine

Create a customized ritual that caters to your curl type and enjoy up to 20% off.

[build your routine](/content/pages/bundle-builder/index.html)