# Naturally Derived Ingredients. GeoActive™ Formulas. Geo means “of the earth”. From Charcoal to Rosehip Oil, we activate powerful elements from nature with 6-free™ clean science to create GeoActive™ formulas for targeted benefits — and visible transformation. ## Biotin **Biotin** Strengthens the hair shaft and follicle to reduce hair loss Biotin (or Vitamin B7) is a water-soluble B-complex vitamin known for supporting hair growth, especially in people experiencing certain types of hair loss, and can be used both as an internal supplement and a topical treatment. ## Avocado oil **Avocado oil** Delivers lightweight moisture and enhances shine Avocado Oil is a clear, lightweight, antioxidant-rich oil that helps moisturize hair and protect it from environmental damage by sealing the cuticle to prevent nutrient and water loss. ## Vitamin E **Vitamin E** Moisturizes and protects hair against damage Vitamin E (or Tocopherol Acetate) is a powerful, fat-soluble antioxidant that can protect the hair and scalp from follicle-damaging oxidative stress. It provides moisturizing benefits for hair and anti-inflammatory benefits to the scalp. ## Binchotan charcoal **Binchotan charcoal** Detoxifies the hair and scalp by absorbing impurities Binchotan Charcoal, sourced from Japan, is known for having greater surface area than traditional charcoal and thus is quicker and more effective at absorbing oil and impurities on the scalp. ## Rosehip oil **Rosehip oil** Balances hair hydration and controls frizz Rosehip oil, rich in vitamin C, is a powerful antioxidant that provides essential fatty acids that hydrates the hair, controls frizz and can protect hair from environmental damage. ## Copper peptide **Copper peptide** Strengthens the hair follicle and improves scalp wellness Copper peptides consist of naturally occurring amino acids and copper molecules, all of which help to promote a healthy hair life cycle for thicker, denser-looking hair. ## Coconut oil **Coconut oil** Seals in moisture + balances oil production on the scalp Coconut oil is a clear antioxidant rich oil that absorbs easily into the hair shaft to moisturize and nourish dry hair, as well as replenish lost oils to the scalp. ## Algae extract **Algae extract** Powerful antioxidant that nourishes and protects hair Algae extract provides antioxident benefits, protecting cells from free radical damage, as well as providing vitamins and minerals to nourish hair and skin. ## Ceramides **Ceramides** Strengthen and reinforce the hair cuticle Ceramides are bioidentical lipids comprised of fatty acids that play an essential role in maintaining moisture and protecting the skin barrier, providing nourishing benefits both to the hair and the scalp. ## Rice protein complex **Rice protein complex** Protects against damage and strengthens the cuticle Our proprietary rice protein complex combines rice-derived water, protein, ferment, and oil to fortify the hair cuticle, replace missing proteins to strengthen the hair strand, and prevent future breakage. ## Papaya enzyme **Papaya enzyme** Helps balance oil production on the scalp Papaya enzymes break down excess oil on your scalp and your hair to balance it out and encourage its long-term health. Papaya is also a powerful antioxidant and helps prevent oxidative stress on the hair. ## Tea tree oil **Tea tree oil** Reduces flakiness and soothes itchiness Tea tree oil is an essential oil known for it’s antimicrobial, antifungal, and skin-soothing properties, so it’s often used to calm and balance dry, itchy, and irritated scalp skin. ### 6-Free™ Haircare When it comes to your safety, buzzwords like “natural” were never enough. Which is why we do the most when it comes to earning your trust, always **formulating with integrity** to only create **good-for-you products**. sulfate-free silicone-free phthalates-free paraben-free DEA-free artificial dye-free ### Briogeo Blocklist We choose safe, plant-forward formulations and you can be sure that **we always say no** to these controversial ingredients. ~~Harsh sulfates~~ Harsh and stripping for hair and skin These harsh synthetic surfactants are used to lift away dirt and oil, which can also strip away your naturally produced oil and disrupt your skin's natural barrier. ~~Silicones~~ Prevent hair from absorbing essential nutrients Derived from petroleum, these synthetic polymers coat the hair cuticle to lock out frizz, but also act as a barrier that prevents nutrients from reaching the hair fiber. ~~Parabens~~ Controversial synthetic preservatives These synthetic preservatives are used to extend the shelf life of products. While the levels of parabens used in cosmetics aren’t necessarily dangerous, we use eco-certified preservatives out of an abundance of caution. ~~Phthalates~~ Linked to reproductive issues Phthalates are often used as fragrance stabilizers to make the scent last longer. On the downside, they've also been linked to reproductive and developmental issues. ~~DEA~~ Linked to allergies and hormonal issues Often used as a foaming and thickening agent in shampoos, DEA, or diethanolamine, is believed to be linked to allergies, skin toxicity, plus hormonal and developmental issues. ~~Artificial dyes~~ Can cause skin sensitivity and irritation Synthetic coloring agents can cause skin sensitivity and scalp irritation, particularly for those with allergies and sensitivities. ~~Aerosols~~ Difficult to recycle and detrimental to the ozone layer Traditional aerosol bottles have complex workings which make them very difficult to recycle. In addition, the synthetic propellants are detrimental to the ozone layer and with long lasting impacts. ~~Microplastics~~ Difficult to filter and hazardous to aquatic life Microplastics, like microbeads (tiny pieces of manufactured polyethylene plastic that are added as exfoliants), are tiny particles that easily pass through water filtration systems and end up in the ocean and Great Lakes, posing a potential threat to aquatic life. ## Our innovation philosophy Learn about our product development and clinical testing. [learn more](/content/pages/innovation/index.html) [learn more](/content/pages/innovation/index.html)