Sustainability

Earth-first every step of the way

We continuously drive toward pushing our conscious standards. We’re proud to be one of the only hair brands included in both the Sephora Clean+ Planet Positive and Ulta Conscious Beauty programs.

Packaging for the planet

Consciously packaged

We develop most packaging with recycled materials and are constantly evaluating and improving upon our sustainability commitments. See our recycling guide to learn how to properly recycle your containers.

FSC Certified

99% of our secondary packaging + boxes are certified by the Forest Stewardship Council, ensuring they come from responsibly managed forests.

No unnecessary packaging

As of 2021, we’ve removed all plastic trays from our haircare kits and ensured all kit packaging is 100% recyclable. We exclude individual outer cartons whenever possible to ensure our packaging remains minimal.

PCR preferred

We use a minimum of 30% post-consumer resin in our HDPE (high-density polyethylene) bottles - some are even 100%! - with plans to increase this percentage in the near future. Please visit individual product pages to learn about the composition of each product’s packaging.

Recycling guide

packaging

carton

Carton

Remove wrapper and discard. Recycle carton at home.

jar

base

Base

Rinse liner and base and recycle at home.

lid

Lid

Rinse lid and recycle at home.

bottle with cap

bottle

Bottle

Rinse bottle and recycle at home.

cap

Cap

Rinse protective cap and bottle and recycle at home.

bottle with dropper

dropper

Dropper

Remove dropper and discard. bottle

Bottle

Remove label and discard. Rinse bottle and recycle at home.

plastic insert

Plastic insert

Remove plastic insert from bottle, rinse and recycle at home.

flexible tubes

tube

Tube

Cut open tube, rinse, and recycle at home.

cap

Cap

Rinse cap and recycle at home.

bottle with sprayer

sprayer

Sprayer

Remove sprayer and discard.

cap

Cap

Rinse cap and recycle at home.

bottle

Bottle

Rinse bottle and recycle at home.