# Earth-first every step of the way We continuously drive toward pushing our conscious standards. We’re proud to be one of the only hair brands included in both the Sephora Clean+ Planet Positive and Ulta Conscious Beauty programs. ## Packaging for the planet Consciously packaged We develop most packaging with recycled materials and are constantly evaluating and improving upon our sustainability commitments. See our recycling guide to learn how to properly recycle your containers. FSC Certified 99% of our secondary packaging + boxes are certified by the Forest Stewardship Council, ensuring they come from responsibly managed forests. No unnecessary packaging As of 2021, we’ve removed all plastic trays from our haircare kits and ensured all kit packaging is 100% recyclable. We exclude individual outer cartons whenever possible to ensure our packaging remains minimal. PCR preferred We use a minimum of 30% post-consumer resin in our HDPE (high-density polyethylene) bottles - some are even 100%! - with plans to increase this percentage in the near future. Please visit individual product pages to learn about the composition of each product’s packaging. ### Recycling guide ###### packaging carton ###### Carton Remove wrapper and discard. Recycle carton at home. ###### jar base ###### Base Rinse liner and base and recycle at home. lid ###### Lid Rinse lid and recycle at home. ###### bottle with cap bottle ###### Bottle Rinse bottle and recycle at home. cap ###### Cap Rinse protective cap and bottle and recycle at home. ###### bottle with dropper dropper ###### Dropper Remove dropper and discard. bottle ###### Bottle Remove label and discard. Rinse bottle and recycle at home. plastic insert ###### Plastic insert Remove plastic insert from bottle, rinse and recycle at home. ###### flexible tubes tube ###### Tube Cut open tube, rinse, and recycle at home. cap ###### Cap Rinse cap and recycle at home. ###### bottle with sprayer sprayer ###### Sprayer Remove sprayer and discard. cap ###### Cap Rinse cap and recycle at home. bottle ###### Bottle Rinse bottle and recycle at home.